Hi, I'm Gerry👋🏻

I specialize in making complex systems understandable.

Across engineering, design, and 12 years of UX research, I've taken systems that are opaque, fragmented, or misunderstood, and turned them into clear models, tools, and decisions.

I'm now moving from being in an advisory role as a UX researcher to designing and building.

Recent projects
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Work Experience
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  • Oct 2024 - Current
    Gap Year-ish

    Travelling, learning Chinese, working on Projects.

  • Oct 2021 - Oct 2024
    Avalara
    Senior UX Researcher

    Led end-to-end user research across multiple product areas in a complex, highly fragmented tax compliance platform. Partnered with product, design, engineering, and customer-facing teams to turn ambiguous problems into clear, actionable insights that influenced product direction and prioritization.

Let's Connect

If you want to get in touch with me about something or just to say hi, reach out on social media or send me an email.