Target iPad - Lists and Registries, Weekly Ad Enhancements
I believe that users should be able to use the same core set of features on all platforms, be it iPhone, iPad, Android, or web. I was asked to bring List and Registry support to the Target iPad app, while keeping with the iPad app's existing skeuomorphism. A major challenge was keeping the notebook metaphor consistent between portrait and landscape orientations. I worked with an front-end developer to create a quick prototype and conduct a guerrilla usability test to demonstrate to the client that the gesture to show and hide the notebook's left page (sidebar) in portrait orientation was discoverable. Download it in the App Store.