gerry@gerrychu.com
I worked in a multi-disciplinary team to create a lifestyle product for the International Eagle brand truck. After an extensive design process, we created a kit of cleaning tools that allows truck drivers to clean the interior of their car and home automobile. The kit comes with a carrying case designed according to the International design language. As the kit is carried from truck to the truck driver's personal car, other people see the case and the International brand, thereby expanding the brand. Patent pending.
I advocated that the team rent a U-Haul truck and gain experience cleaning a truck ourselves, rather than just talking to truck drivers about their cleaning needs. Based on this experience, I created a wipe holder that combines the wet cleaning power of a wipe, with the conformity of a sponge, with the stability of a rigid grip.
This work was a part of Carnegie Mellon's Integrated Product Development class, which inspired the book Creating Breakthrough Products. My team included students from design, engineering, and the MBA program.
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Interviewing truck drivers |
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Functional prototype of wipe holder. Magnets hold disposable wipes to a foam backing and a solid grip. |
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Case |